A & B LAUNCHES UK CAMPAIGN Wednesday 29th June 2016
(29 June, 2016) London, England - The Antigua & Barbuda Tourism Authority’s UK Office will launch a promotional campaign tomorrow to encourage bookings in the traditionally quiet month of September. The trade campaign goes live on June 30th and will run until July 12th, and will offer value packages at competitive prices, enticing couples, groups of friends and individual travelers to book September holidays.
The Tourism Authority has joined forces with airlines, hotels and tour operators to launch the booking drive and it is a continuation of the “Our island life” UK campaign which started in November 2015. The promotion will also include digital activity and direct marketing.
Although seen as a low season month in Antigua, September still offers good weather and visitors have the advantage of quieter beaches, restaurants and resort facilities.
Example offers range from £829 per person for a seven night stay at Rex Halcyon Cove on an all-inclusive basis to £1,175 per person for a seven night stay at the luxurious Blue Waters Resort & Spa on a bed and breakfast basis. Both deals include flights.
Jean-Marc Flambert, Vice-President Sales and Marketing UK & Europe at the Antigua & Barbuda Tourism Authority comments; “With these competitive prices we are expecting a strong take up. At just an eight hour flight from the UK, Antigua isn’t much further than New York, where many consumers would go on a weekend break.
“It has been very encouraging to see how supportive the trade has been ahead of this campaign, especially at a time of uncertainty post Brexit. At this time, it is important that we all work together to ensure that consumers continue to have the confidence to book.”
The campaign will go live on www.visitantiguabarbuda.com from 6:00 am on Friday, June 30th. A full list of partners and prices will also be available there.
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