ANTIGUA & BARBUDA TOURISM AUTHORITY

Antigua and Barbuda Tourism Authority Partners with NBC6 Miami for The Ultimate Honeymoon Campaign, 2013. St. John’s, Antigua (May, 2 2013) - The Antigua and Barbuda Tourism Authority (ABTA) has partnered with Elite Island Resorts, NBC6 South Florida and American Airlines for the Ultimate Honeymoon campaign 2013. This is the second year that Antigua & Barbuda will be a destination partner with NBC6 South Florida on the campaign; which is in its sixth year running. The Ultimate Honeymoon campaign is seen as another initiative by the ABTA to complement the Ministry of Tourism and Civil Aviation’s, integrated Marketing Plan, which includes continuing to promote Antigua & Barbuda as a leading destination for Romance, Weddings and Honeymoons.

The Antigua and Barbuda brand will be showcased throughout the extensive multi-media campaign that includes television, direct marketing, on-line marketing, and social media. The aim of the promotion is to directly reach consumers interested in travel, weddings and honeymoons, while they are in the planning stages of this milestone event. Hon. John Maginley noted, “The weddings and honeymoon market tends to be one that is resilient to changes in economic conditions and this is one of the reasons that we continue to target these individuals. Coupled with our strong accommodations, idyllic location, and convenient marriage requirements, Antigua and Barbuda is truly a leading destination within the Caribbean for this captive market.”

The Ultimate Honeymoon campaign will run from March, 2013 until the end of June, 2013. Couples have the opportunity to enter to win airfare compliments American Airlines and a seven night all-inclusive honeymoon getaway at St. James’ Club, an Elite Island Resort in Antigua and Barbuda. Couples can register at www.nbc6.com/honeymoon  or http://travel.nbcmiami.com/honeymoon/. For more information visit: www.facebook.com/antiguabarbuda

For further information contact: Charmaine Spencer Marketing Manager, Antigua & Barbuda Tourism Authority
Tel: 1 268 562 7600
Fax: 1 268 562 7600
charmaine.spencer@aandbtourism.com