THE BUZZ LIST OF TOP 25 RESORT FEATURES Monday 10th October 2011
The 2011 BUZZ List identifies the Top 25 Resortl Features in Antigua and Barbuda. These distinctive amenities elevate visitor perceptions from special to spectacular!
These 25 properties are recognized for their high standards and share a commitment to hospitality, welcoming staff and a strong sense of place.
Today’s consumers’ have an appetite for concise, memorable buzzwords that increase their awareness and education in a cluttered digital environment. Designed to augment the destination’s new digital media strategy, the BUZZ List will strengthen the destination’s tag line “The Beach is Just the Beginning.”
US Director of Tourism, Derede Samuel-Whitlock said, “There is a growing desire for unique experiences beyond traditional all inclusive packages. We have tailored or message to address the needs of consumers in the new digital environment. Consumers may not have accurate “name recall” of hotels, but they are more likely to remember distinctive features. The BUZZ List showcases the diversity and myriad of experiences that can be enjoyed at every price point and to suit varying preferences and interests.”
Curtain Bluff Resort was recognized for the “Best Wine Cellar.” One respondent described this feature as “A wooden wine cellar with a technological heart…impeccably tailored, futuristic and multisensory.”
Trade Winds Hotel, a locally owned establishment, was recognized as “The Best Experience Beyond the Shore.”
The BUZZ List was developed through qualitative research that identified growing trends in hospitality and measured the destination’s attributes and offerings against industry demands. The process included panel discussions and one-and-one interviews with a sample of more than 520 respondents including industry experts, tastemakers, celebrities, travel agents and consumers. Perceptual mappings were used to gauge aggregated visitor perceptions relative to the competition.
For a complete listing of the BUZZ list and more information on A & B BUZZ: http://www.issuu.com/antiguabuzz
The BUZZ LIST 2011: Top 25 A & B Resort Features
Below is a sample of exciting attributes that make these hotels uniquely special. Resorts are not presented in rank order and all were evaluated according to five exacting criteria (service, design, location, comfort and value for money)
BUZZ Features
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Hotel, Villa or Guest House
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Best Secluded Villa
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Best Wine Cellar*
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Best Movie Screening Room
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Best Historical Architecture
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Best Organic Kitchen Garden
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Hermitage Hotel
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Best Sail Instructions
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Best Intimate Experience
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Best Hotel for Couples
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Best Spa Experience
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Jumby Bay Resort
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Best Marina Services
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Best Location Beyond the Shore
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Most Secluded Beach Resort
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Rex Hawksbill Hotel
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Best Local Vibe (Cuisine & Entertainment)
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Best Eco Friendly Experience
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Best Hotel Gym
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Best Social Scene
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Best Resort Welcome
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Best Slumber Experience
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Best Family Resort
Best Couples’ Cooking Classes
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St. James’ Club
Villas at Sunset Lane
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Best in Adult Luxury
Best Intimate Infinity Pool
Best Ocean Dining
Best Backpacker’s Hotel
Best Alfresco Shower Experience
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Galley Bay Resort
Coco’s Resort
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