ANTIGUA AND BARBUDA MEANS BUSINESS AT WORLD TRAVEL MARKET Thursday 12th November 2009
Antigua and Barbuda’s Minister of Tourism John Maginley, CEO of the Antigua and Barbuda Tourism Authority Colin C. James, UK Director of Tourism Hilary Modeste, and Marketing Manager, Cherrie Osborne are presently in meetings with key tourism stakeholders in the UK.
Earlier in the week, meetings were held with senior representatives from Virgin Holidays, British Airways and a number of major tour operators.
Tourism Minister John Maginley said that “WTM is proving to be a great opportunity to meet with our top producing tour operators and our airline partners. “We are receiving excellent feedback from our partners, and are being told that with our recent marketing initiatives that Antigua and Barbuda is regaining market share. This is great news for us.”
A number of specific joint marketing activities, to begin in the coming year, have been agreed with Antigua and Barbuda’s partners in the UK.
With these plans in the pipeline, as well as promotions initiated by the UK office such as the "Kids Fly Free" offer which began this week, the office is confident that Antigua and Barbuda is now better positioned to receive stronger arrival figures from the UK market for 2010.
Meetings with tour operators continue tomorrow. By the end of the WTM activities, the Antigua and Barbuda Tourism Authority and Ministry of Tourism would have met with over forty partners in the travel and tourism industry.
Also in London, conducting meetings at World Travel Market, are Neil Forrester of the Antigua Hotel and Tourist Association, along with representatives from Blue Waters Hotel, Jolly Beach Resort and Spa, Carlisle Bay, Hermitage Bay, Royal Antiguan Beach and Tennis Resort, Sugar Ridge, JHR Caribbean Real Estate, Jumby Bay Resort, National Tours and FBO 2000.
The Antigua and Barbuda stand has been abuzz with activity for the week, with Sugar Ridge, Antigua and Barbuda’s newest resort officially introducing itself to press gathered at WTM. The 2009/2010 Antigua and Barbuda Travel Guides, The Antiguan, Beautiful Barbuda and The Treasure Island Guides were also launched at the stand.
Well-known Antigua and Barbuda former West Indies Cricketers Sir Vivian Richards and Richie Richardson, also spent the last two days creating additional excitement at the Antigua and Barbuda stand, meeting with fans, signing miniature cricket bats, and participating in a series of media interviews.
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