ANTIGUA & BARBUDA TOURISM AUTHORITY

Friday 5 July, London: On a scorching summer’s day in London, the Antigua and Barbuda Tourism Authority brought a dose of Caribbean cool with an ice cream delivery to the city’s top trade and media spots.

Celebrating the #WhatCoolLooksLike campaign, the leaders of the UK’s trade and media industry were tempted from their desks for a refreshing snack and to learn about the island’s summer messaging.

Starting at the Travel Weekly offices in Victoria, the trade media were out in full force for a midday pick-me-up. The cool-cab then made its way to London’s Vogue House, home to Conde Nast titles Tatler, GQ and CN Traveller. The last stop for the day was at the Virgin Atlantic and Virgin Holidays offices.

A welcome treat on what turned out to be one of the hottest days of the year, the travel industry indulged in vanilla ice-cream drizzled with salted caramel and passionfruit and topped with an Antigua and Barbuda branded wafer, all served from the roof of a traditional London taxi cab. And leaving with branded goodie bags packed with sunglasses and reusable water bottles, the ice-cream and Antigua’s summer campaign is sure to leave a lasting taste.