ANTIGUA & BARBUDA HOTELS & TOURISM ASSOCIATION

Sustainable Tourism is ever evolving and refers to Tourism activity that benefits the social, economic, natural and cultural environments of the destination, therefore, ensuring the longevity of the Tourism Product. Antigua and Barbuda has embraced this for several reasons:

In order to ensure longevity in Antigua and Barbuda’s tourism product, acting responsibly and sustainably now means that people can still experience it in years to come – providing long-term socio-economic benefits to local businesses and communities.
Travellers are more consciously minded, so they are seeking out ethical brands, which means having sustainability credentials will give your business a competitive edge.
Consumers are hyper-aware of climate change and issues around sustainability, and our actions speak louder than words. They want to see businesses acting on what promises they’re making about sustainability and creating meaningful change.
Sustainability is a luxury and with Antigua and Barbuda’s product offering suited to the luxury market, incorporating sustainable practices is now more important than ever.
Excerpt from a presentation made by Finn Partners and the Antigua and Barbuda Tourism Authority.

Businesses are encouraged to become more sustainable and one way to do so is joining Antigua and Barbuda's Green Tourism Initiative.

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