ANTIGUA & BARBUDA YACHTING & MARINE ASSOCIATION

Board members, Pete Anthony and marketing committee member, Devin Joseph are heading to Toronto Boat Show next weekend to represent their own businesses and have kindly offered to also represent the industry. We have been working with the Canadian Tourism Authority Office who have secured a stand at the show and willl be running a promotion each day to win a 50th Antigua Sailing Week cap and at the end of the week a place for one person on board an Ondeck boat during Antigua Saiing Week. These promotions will entain people signing up for the chance to win and hence building our consumer database which we can use in the future to promote the industry.

They will be taking the ABMA Directory with them to the show, but if any members have brochures they wish to be taken, please drop them into the ABMA office by Wednesday, January 18th latest. (Remeber the office has now moved to the Harbour Walk complex). Opening hours 9am - 5pm.

Marketing Collateral
In order for us to build our relationship with tourism and work towards a more co-ordinated marketing approach for the industry we are starting to compile a drop box of images and brochures by event and by industry sector. We can also include in that drop box images by business for our members. If you have images either lo-res or hi-res that you would like to include, along with any digital versions of brochures please email them to news@abma.ag and we will include them in the information we are collating. Deadline is Friday, January 27th.

Please also provide photo credits for any images.

Tourism News - The UK Tourism Authority have sent out a newsletter to the trade with an update on marketing activities, the main feature being a new campagin with Conde Naste Traveller. Read more about the campaign here http://campaign.r20.constantcontact.com/render?m=1118575221871&ca=c9cce14b-3671-410e-afc4-5766b8c0fc62

Have a great weekend one and all,

Alison Sly-Adams

Marketing Committee